Basic services – Strategic Intelligence
(Foundational credibility and awareness)
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Integrity assessments of sustainability claims
Scope: Greenwashing analysis within the construction value chain (upstream and downstream). This includes systematic reviews of the scientific and technical literature, patent landscape analyses, and quantitative evaluations.
Objective: Identify risks of greenwashing and ensure credibility of sustainability narratives—for example, in the due diligence processes of investment funds assessing innovative startups, or for demand-side actors seeking to maximize impact by selecting suppliers with demonstrable long-term sustainability.
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Targeted knowledge updates
Scope: Tailored presentations and reports on the latest developments in sustainability science and regulation. These updates include recent quantitative research on sectoral externalities, as well as forward-looking analyses of how and when these externalities (e.g., carbon accounting, life cycle assessment methodologies) are likely to be integrated into regulatory frameworks.
Objective: Keep stakeholders ahead of the curve by synthesizing under-the-radar developments in science, industry practice, and regulation; anticipate risks and opportunities linked to evolving standards; and support strategic foresight in investment, procurement, and policy engagement.
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Strategic communication support
Scope: Drafting of public statements and position papers articulating corporate stances on sustainable market transitions and externalities.
Objective: Align corporate communication with scientific evidence, regulatory foresight, and stakeholder expectations to strengthen both credibility and influence in sustainability debates.
Intermediary services – Applied Foresight
(From intelligence to strategy testing)
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Sectoral diagnostics and benchmarking
Scope: Sustainability performance assessment across the construction value chain, including alignment with regulatory frameworks and positioning relative to peers.
Objective: Provide organizations with a clear understanding of their current strengths, weaknesses, and gaps before regulatory or market pressures intensify.
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Scenario analyses of regulatory and market transitions
Scope: Positioning within, e.g., evolving LCA standards, carbon pricing trajectories, and supply-chain transparency requirements.
Objective: Stress-test strategies under plausible futures, ensuring resilience and adaptive capacity across different regulatory and market pathways.
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Executive briefs for stakeholders
Scope: Synthesizing relevant scientific, regulatory, and industry developments for decision-makers.
Objective: Build organizational readiness by translating complexity into actionable insight, fostering internal alignment across technical teams, executives, and communication functions.
Advanced services – Transition Roadmaps
(Strategic co-design and long-term positioning)
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Development and support of transition roadmaps for supply-side actors (e.g., material industries)
Scope: Development and drafting of peer-reviewed scientific publications, analyses, and models, alongside strategic influence initiatives, to support integration within regulatory and public frameworks.
Objective: Provide forward-looking support to sectors demonstrating genuine sustainability and resilience when regulatory externalities are fully accounted for, helping them integrate into public-sector decarbonisation roadmaps and unlock green transition financing and regulatory advantages.
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Development and support of transition roadmaps for demand-side stakeholders (e.g., building and construction groups)
Scope: Defining sectoral transition objectives aligned with commitments, regulatory requirements, and their projected evolution.
Objective: Deliver advanced strategic foresight that identifies how today’s overlooked impacts and regulatory gaps will shape tomorrow’s rules, positioning organizations ahead of regulatory and market developments.
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Development and support of transition roadmaps for regulatory and policy actors
Scope: Guidance on integrating systemic analyses of industry challenges, sustainability externalities, and innovation trajectories.
Objective: Enable regulatory bodies and policymakers to design forward-looking frameworks that anticipate industry dynamics, support credible sustainability transitions, and align sectoral objectives with long-term environmental and societal goals.
FAQs
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No. While the services described illustrate the core expertise of the lab, we are not limited to this scope. We welcome tailored requests and are able to design missions adapted to specific client needs, provided they align with our research and advisory focus.
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Basic services are generally delivered within a matter of days. By contrast, advanced services—such as the full development of sectoral support initiatives (e.g., publication of sectoral benefits in peer-reviewed journals, or leveraging these results to support integration within public roadmaps and financing frameworks)—may extend over several months or even years, depending on the scale and complexity of the work. Certain collaborations, particularly those related to long-term policy engagement or influence initiatives, may continue on an ongoing basis.
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The lab has worked with construction industry stakeholders at multiple levels. Examples include the drafting of sectoral decarbonisation roadmaps (e.g., for the concrete supply chain) on behalf of some of the world’s largest building and construction groups, as well as the support of industrial consortia in emerging sectors (e.g., the structural stone industry). In these cases, we have quantified and substantiated their climate mitigation and adaptation potential through peer-reviewed publications, subsequently leveraging these results to help secure their integration within national and EU transition roadmaps and to unlock access to regulatory compliance mechanisms (e.g., EU Taxonomy) and green financing instruments. In addition, the lab conducts independent research to assess the externalities of specific sectors and life-cycle assessment methodologies within the construction industry, and to develop regionalized models that quantify these impacts at the territorial scale.
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The lab collaborates with both major global industry stakeholders and regulatory actors, with a particular focus on the European context. Through these collaborations, we facilitate deeper integration of selected clients and sponsors into the broader construction ecosystem.
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Initially created as an internal research and strategic foresight unit within the Bouygues Group, the lab transitioned into an independent entity and was incorporated in France in April 2025. Administrative procedures are currently underway to obtain official recognition by the French Ministry of Research, including accreditation under the Research Tax Credit scheme (Crédit d’Impôt Recherche – CIR). This status will allow research clients to deduct 30% of eligible expenses from their taxable income, with equivalences and portability across several EU countries. Accreditation is expected by April 2026, with retroactive application.